Message from founder
Founder
Hideaki Fujiyama
Since my early career, I have been fortunate to work in various countries across Southeast and South Asia. These experiences inspired me to one day establish a business in this vibrant and diverse region.
In the early 2000s, I served as a resident representative of a Japanese investment firm, where I was responsible for managing investments in Southeast Asian companies. My work spanned the full investment cycle—from sourcing and evaluating potential partners to negotiating contracts and providing post-investment support. Navigating differences in language, culture, and business customs was challenging, but overcoming those challenges allowed me to grow both personally and professionally. More importantly, I gained invaluable friendships across the region.
There is a saying, “Like attracts like.” I believe that when we act with integrity, speak with sincerity, and maintain good intentions, we naturally attract like-minded individuals. This principle applies not only to individuals but also to companies. I believe that companies that value their customers, employees, and society will, in turn, be presented with more opportunities and continue to thrive.
At our company, we aspire to embody these values. At the same time, I see it as my mission to support similarly minded organizations in their mergers, acquisitions, and business development efforts throughout Southeast Asia.
I sincerely appreciate your continued support and guidance.
Regional Expertise:
Bringing a wealth of experience in Southeast Asia, I have successfully led negotiations with more than 500 local companies, forging valuable connections and uncovering strategic investment opportunities. My track record includes direct investments in around 30 companies spanning Singapore, Malaysia, Thailand, Vietnam, and Indonesia, along with board-level leadership experience as a director in five local enterprises.
Career History:
1997 Joined The Industrial Bank of Japan, Ltd. (now Mizuho Financial Group)
2001 Joined Japan Bank for International Cooperation (JBIC)
2004 Joined Japan Asia Investment Co., Ltd. (JAIC)
2005 Appointed Country Representative in Malaysia for JAIC
2011 Appointed Country Representative in ASEAN region for JAIC
2013 Established Lingua Franca Holdings Pte. Ltd. in Singapore
2014 Appointed Outside Director of Japan Food Culture Pte. Ltd.,
(operating 20 Japanese restaurant outlets across Asia)
2020 Acquired a Malaysian subsidiary from DyDo Group Holdings, Inc.
2021 Established a group company engaged in carbon accounting and solar power EPC
Investment & Partnership Timeline
2013
Restaurant Company – Selected and negotiated franchise partners in 3 countries
Recruitment Company – Identified acquisition targets in 2 countries; led negotiations
2015
Beverage Company – Malaysia: JV partner selection, negotiation, and contract execution
2016
Elder Care Provider – Malaysia: JV partner selection, negotiation, and contract execution
Commercial Facility Operator – Singapore: Partner selection, negotiation, and contract
2017
Food Manufacturer & Distributor – Singapore: Acquisition negotiation and contract
2018
Food Wholesaler – Singapore: Acquisition negotiation and contract
2019
Food Processor – Singapore: Acquisition negotiation and contract
Facility Management Company – Singapore: JV partner selection, negotiation, and contract
Vocational School – Singapore: Acquisition target selection, negotiation, and contract
Facility Management Company – Singapore: Acquisition target selection, negotiation, and contract
2020
Acquired Malaysian subsidiary from DyDo Holdings
2021
Contract Staffing Company – Malaysia: Acquisition negotiation and contract
2022
Digital Marketing Firm – Singapore: Acquisition target selection, negotiation, and contract
2023
Payroll System Developer – Singapore: Target selection, acquisition negotiation, and contract
2024
Construction & Facility Services Company – Singapore: Target selection, negotiation, and contract
Japanese Dessert Chain – Selected overseas franchise partner (1 country); negotiation and contract
2025
Commercial Kitchen Equipment Importer – Singapore & Malaysia: Acquisition target selection, negotiation, and contract
Company Overview
Lingua Franca Holdings Pte. Ltd.
Representative: Hideaki Fujiyama
Established: May 2013
Business Activities:
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M&A advisory services in Southeast Asia
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Investment and trading operations
Address:
22 Sin Min Lane, #05-71 Midview City, Singapore 573969
Email: info@lf-holdings.com
Investments in Malaysia
The Vida World Sdn. Bhd.
(Formerly DyDo Drinco Malaysia Sdn. Bhd.)
Representative: Takeshi Suma
Business Description:
Sales and distribution of beverages across Malaysia and the broader Southeast Asian region
Address:
No. 24-7, Jalan USJ 9/5T, Subang Business Centre,
UEP Subang Jaya, 47620 Subang Jaya, Selangor Darul Ehsan, Malaysia
Website: https://vidaworld.com.my
Lumealink Sdn. Bhd.
Representative: Yik Swofino
Business Description:
Carbon accounting and solar power EPC business
Website: https://lumealink.com/
